Zepto vs Blinkit: Where should you spend your next ₹1 Lakh?

You have ₹1 Lakh to spend on Q-com ads this month. Two platforms are fighting for it. Here's how to decide.

The data

We analyzed 200+ campaigns across Zepto and Blinkit in FMCG, personal care, and snacks categories. Here's what we found:

What this means

If you sell FMCG staples (rice, oil, atta): Zepto wins on CPA. Their user base skews toward repeat buyers of essentials. Your cost per acquisition is 28% lower.

If you sell snacks or impulse categories: Blinkit edges ahead. Higher CTR and slightly lower CPA suggest their users browse more and discover new products.

If you care about basket size: Blinkit users spend more per order. If your ad strategy depends on upsells or bundles, this matters.

The real answer

Don't pick one. Split-test both with 60/40 allocation favoring the platform that matches your category. Run for 2 weeks. Let the data decide.

The brands that win aren't the ones on the "right" platform. They're the ones that know their numbers on every platform.

How Ladya helps

Ladya runs this analysis automatically — across all your platforms, every day. No spreadsheets. No guessing. Just data-backed allocation recommendations delivered to you every morning.

Stop splitting budgets by gut feel. Let the data split them for you.