Ladya Insights

Q-com ad intelligence. No fluff.

Strategies, data, and hard truths from the Q-commerce ad trenches.

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PlatformTrue!4.2x → 1.2x
Featured · Strategy · 5 min read

Why your Instamart ROAS is lying to you

Platform ROAS doesn't account for COGS, logistics, or commissions. Here's what your real number looks like.

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ZeptoBlinkit₹42₹58CPA (FMCG)CPA (FMCG)VS
Data · 5 min read

Zepto vs Blinkit: Where should you spend your next ₹1 Lakh?

We compared CPA, ROAS, and category performance across both platforms. The answer depends on what you sell.

₹50K/monthAgencyPDF15 pages
Guides · 5 min read

The ₹50K/month agency trap — and how to escape it

Your agency sends reports. Ladya sends actions. Here's why the agency model is broken for Q-com advertising.

"premium rice 1kg" — ₹8,000 · 0 orders"organic dal" — ₹3,200 · 1 order"basmati rice 5kg" — ₹2,100 · 18 orders3 of your keywords need attention
Platform Deep-Dives · 5 min read

5 keyword mistakes burning your Instamart budget right now

These common Instamart keyword mistakes are silently draining your ad budget. Here's how to spot and fix them.